Belly Good

01.

Process

Background

A small crepe shop located in Japantown Peace Plaza. They sell Japanese-style crepes along with other desserts and refreshments like boba tea and mochi ice-cream. They are mostly known for their adorable animal crepes called “happy face crepes.” Their store is very popular with social media foodies.

Problems

No cohesive or uniform branding.
Very old-school (no website or app and cash only).
Incohesive, overwhelming and confusing-looking menu and aesthetic.

Solutions

Create a clean and cohesive brand identity.
Modernize the restaurant by providing a information website, interactive menu, ordering app, etc.

Goals

Create a new brand identity with supported collaterals and merchs.
Create an advertisement series to promote the restaurant.
Create an interactive menu for on-site ordering.
Push social media presence further with the existing #HappyFaceCrepes.
Create environmental displays to feature special menu items as well as the social posts on the hashtag.
Create a website to provide more information on the restaurant and allow people to order online.
Create an app for people to order from their phone and keeping tracks of their reward points for all their orders.