Bond Hero

Bond


description


Bond is a non-profit organization created to tackle the problem of pet abandonment, specifically focusing on prevention measures. This was part of a project where I was asked to pick a cause to create a non-profit organization and a campaign for.

tools


Photoshop
Illustrator
After Effects
XD

01.

Process


Problem


Pet abandonment is a widespread problem throughout the country. While there are many efforts trying to reduce it, there is not as much emphasis on preventing it.

6.5M


pets are being put into the shelters every year.

1.5M


pets are being euthanized every year due to the shelters being overcrowded.

30%


are surrendered by their owners due to economic issues, behavioral issues, or housing issues.

Solution


An organization that aims to prevent the problem of pet abandonment by reducing the number of pets being surrendered to shelters. They do so by educating people of the issue and providing help for those who are struggling to keep their pets. They will provide a pet helpline and online counseling chat for pet owners. They will also accept donations to provide fund and pet food to those in need as wll as offering volunteer opportunities to engage with the community.

Target Audience


People between 20-40 years old who are either current pet owners or likely future pet owners.

Moodboard


Moodboard


Logo Explorations


Logo Sketches Logo Sketches
Logo Explorations Logo Explorations

02.

Branding


Logos


Logo Designs Logo Designs

Brand Guidelines


Brand Guidelines Brand Guidelines

colors & typography


Brand Elements Brand Elements

Collaterals & Merchs

Cap
Shirt
Mug
Notebook

03.

Ads & Interactive design


Social Media Advertisement


Facebook Ad
Carousel Ad

Promo Video



Website


Website Mockup