Bond is a non-profit organization created to tackle the problem of pet abandonment, specifically focusing on prevention measures. This was part of a project where I was asked to pick a cause to create a non-profit organization and a campaign for.
tools
Photoshop
Illustrator
After Effects
XD
01.
Process
Problem
Pet abandonment is a widespread problem throughout the country. While there are many efforts trying to reduce it, there is not as much emphasis on preventing it.
6.5M
pets are being put into the shelters every year.
1.5M
pets are being euthanized every year due to the shelters being overcrowded.
30%
are surrendered by their owners due to economic issues, behavioral issues, or housing issues.
Solution
An organization that aims to prevent the problem of pet abandonment by reducing the number of pets being surrendered to shelters. They do so by educating people of the issue and providing help for those who are struggling to keep their pets. They will provide a pet helpline and online counseling chat for pet owners. They will also accept donations to provide fund and pet food to those in need as wll as offering volunteer opportunities to engage with the community.
Target Audience
People between 20-40 years old who are either current pet owners or likely future pet owners.